Steinbeis Intercultural Competences

Services Latin America

FOR LATIN AMERICAN COMPANIES, BUSINESS ASSOCIATIONS, CHAMBERS, PUBLIC SECTOR

The end of the raw materials boom and the need to enter new markets is forcing Latin America to expand into markets where sophisticated and high-value products are in demand, which requires the development of value chains. Our experts will train and support you in the cultural translation required for the successful market entry of your product in Europe.

Future Market

EUROPE

  • Europe needs alternatives for current supply chains to reduce dependencies
  • Latin America has great potential to meet Europe’s needs for food, raw materials and energy
 
 

The market is looking for

  • Sustainable provision of energy, food and raw materials
  • Circular economy and bioeconomy
  • Development of high-value food products with high quality standards
  • Customized export concepts and value chains
 
The market offers

  • Knowledge and technology transfer
  • Financing and funding opportunities
  • Highly developed economies with qualified training systems
  • Many specialized niche markets
  • Customers for sustainable products

STRATEGIC
DECISIONS

Analysis:

• Competences of the company
• Market potential
• Risks
• Norms

Internationalization: Yes/No?

Intercultural adaptation of the corporate strategy to the target markets

 

success, strategy, business-2081168.jpg

BUSINESS APPROACH + MARKET DEVELOPMENT


• Network building
• Acquisition and support of customers
• Communication with decision makers
• Support of sales development
• Development of “Sales as a Service” concepts
• Establishment of branches and companies in the target region

PROJECT-SPECIFIC KNOWLEDGE AND TECHNOLOGY TRANSFER

• Technology Transfer
• Technical translation
• Trainings, seminars, workshops
• Delegation trips
• Value chains for the entry of Latin American products in Europe

 

Contact
Zentrale Steinbeis Beratungszentren gmbH

Adornostraße 8, 70599, Stuttgart  www.steinbeis.de