Steinbeis Intercultural Competences

Services Europe

FOR EUROPEAN COMPANIES

Our experts provide information on how successful sales concepts for Latin America should be structured and what needs to be taken into account in the country-specific design. The focus is also on recommendation marketing, which is particularly important in Latin America, as well as special aspects of market entry and development. Our recommendations will make our customers more aware of the challenges of country-specific market communication and point out possible solutions.

Future Market

Latin America

  • Economic relations with Latin America are traditionally close
  • Many German companies have been present in the region for over 100 years and enjoy a high reputation

 

The market is looking for:

  • Concepts „Made in Germany“ 
  • Stable and reliable solutions from a single source
  • Simple and safe applicable products
  • Local service in combination with digitalization
  • Infrastructure expansion with sustainable concepts
  • Presence in the local language

 

The market offers

  • Large countries with high sales volumes
  • Technological cooperation opportunities
  • High investment needs in sustainable infrastructure projects
  • Access to resources
  • Young, well-educated people
  • Population and economic structure with high purchasing power

STRATEGIC
DECISIONS

Analysis:

• Competences of the company
• Market potential
• Risks
• Norms

Internationalization: Yes/No?

Intercultural adaptation of the corporate strategy to the target markets

 

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BUSINESS APPROACH + MARKET DEVELOPMENT


• Network building
• Acquisition and support of customers
• Communication with decision makers
• Support of sales development
• Development of “Sales as a Service” concepts
• Establishment of branches and companies in the target region

PROJECT-SPECIFIC KNOWLEDGE AND TECHNOLOGY TRANSFER

• Technology Transfer
• Technical translation
• Trainings, seminars, workshops
• Delegation trips

Contact
Zentrale Steinbeis Beratungszentren gmbH

Adornostraße 8, 70599, Stuttgart  www.steinbeis.de